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How to find the best Amazon deals for Prime Day and July 4th

Amazon’s Fourth of July sale is just days away—and Prime Day deals follow shortly after, on July 16 and 17. These sales are your chance to get your summer shopping started, and if previous sales are anything to go by, both will be a whirlwind of price drops and deals on everything from tech and gaming to home goods, fashion and fitness.

This story is part of Amazon Prime DayCNET’s guide to everything you need to know and how to find the best deals.

CNET Shopping Tips Logo CNET Shopping Tips Logo

While we can’t yet tell you exactly what will be on sale or how much the discounts will be, we can give you some tips on how to find the best deals during these limited-time events. These Amazon sales events aren’t our first rodeo, and we’ve come up with several tips and tricks over the years to make these sales a success for our readers.

For more information, check out our essential Amazon shopping tips here.

Get a free trial of Amazon Prime

The first thing you’ll want to do is make sure you actually have an active Amazon Prime subscription. Without a subscription, you won’t have access to all of the Prime-exclusive deals running during the July sales events, so it should be an essential part of your Amazon shopping preparations.

Fortunately, you do not have to be a paid Amazon Prime member and can actually Free Prime Trialunless your 30-day period overlaps with the event days, which will be the case if you start your test today.

Prime Day and Fourth of July sales require an Amazon Prime membership, but you do not need to paying Join to take advantage of the savings. Start your 30-day free Prime trial now and you can enjoy the best deals without paying for a subscription – just remember to cancel it before it renews.


Start your shopping early

Although the official Amazon sale events in July Start the week of July 4th and continue on July 16th and 17th. In reality, you’ll see the savings much sooner – as is often the case with these shopping events. There are plenty of deals to be found right now and the range will only increase over the next few days.

Know your goals

During sales like Prime Day, it’s easy to get overwhelmed by all the deals, so it’s a good idea to think ahead about which products you want to snap up on sale. Amazon makes it super easy to add products to your wishlist or “save for later” section, so it’s much easier to try and check things off your shopping list once the sale starts.

Better yet, if you Alexa devices You can even get notified when a product you’ve saved goes on sale during the Prime Big Deal Days sale. We truly are living in the future.

Be open to alternative tips

Sometimes the price of the product you really want just won’t change. Instead of staring at the Amazon listing and missing out on other great deals, you might want to have a backup product or two in mind just in case such a situation occurs. This way, you can ensure that you save money on a product that meets your needs, even if it may not have been your first choice.

Consider what makes your top pick the most attractive, weigh the pros and cons, and then see if other products meet the same criteria. Chances are there’s an alternative product that will get you 90% of your goal and can save you a ton of money on Prime Day.

Don’t limit yourself to Amazon

This sounds contradictory, but some of the best Prime Day deals aren’t actually on Amazon. In recent years, competing retailers like Walmart And Goal have launched their own sales in parallel with Amazon’s big spectacle, trying to lure in some shoppers who are already ready to open their wallets. These July deals are no exception, with sales already announced at Best Buy, Walmart and Target.

The competition is good news for consumers, especially if you’ve waited until the fall sales to make any major purchases.

Check back often

Amazon’s deals are constantly changing, especially during events like Prime Day, so be sure to check the special offers regularly during the event to ensure you have the best chance of getting the best deals.

As with previous events, we expect the first tranche of Prime Day deals to go live at midnight PT (3 a.m. ET) when the event officially kicks off on July 16, and a second tranche at the same time on the second day of the event. However, very limited-time lightning deals will pop up and expire during the two-day span, and Amazon will also try its best to keep up with other retailers’ top deals. There are a lot of moving parts, and prices rarely stay the same for too long during event times.

Let us do the work for you

The CNET Deals team will be working hard throughout July to bring our readers the very best deals, so keep following our coverage if you want to separate the signals from the noise during Amazon’s Fourth of July and Prime Day sales.

For a great overview of the best discounts, check out our selection of 4th of July deals and our favorite Prime Day bargains.

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