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Russian River Resort is for sale – owners want to preserve LGBTQ heritage

An iconic Guerneville resort, the R3 Hotel, is for sale and seeking owners to preserve its legacy as the premier LGBTQ entertainment resort on the Russian River.

The 23-room resort with a central bar and pool was listed for $4.6 million on Thursday, sparking concerns that the area could lose another gay hangout. But the owners stress they will take their time to make sure it ends up in the right hands.

The resort, formerly known as the Russian River Resort and colloquially as the Triple R, was built as a drive-in motor lodge in 1930. By the 1980s, it was one of the many gay-owned resorts and bars the area became known for.

“It’s a cornerstone and anchor for the gay community,” said Jeff Bridges, general manager and managing partner of the resort’s LLC. “I really hope we find a buyer who can keep this going. It’s a labor of love. I’m going to be very careful who I sell to.”

The current group of 20 investors are good friends who decided to revitalize the historic property in 2010, Bridges said. It’s possible another group will form, which Bridges – who has worked at R3 for 34 years – would like to join.

But without involving all investors, no final decision can be made.

“We’re really looking for someone to pass the baton to for the next few years,” said Steven Gerry, a real estate agent with Compass who is representing the sale. “They just want someone who will support the local community no matter what they do. But we’re also realistic.”

Bridges stressed that the resort is not in any financial distress and is therefore in no rush to sell. Events such as pool parties and the Lazy Bear Week fundraiser will continue as planned.

“Financially, it’s extremely solid,” Bridges said. “We only have investors who are older and want to get out. It’s business as usual for us.”

Reach Ida Mojadad: [email protected]

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