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Supponor acquired by TGI Sport

In this week’s SBJ Tech newsletter, we bring back the SBJ Tech Funding Round(up) to look at sports tech investments in the second quarter. And my SBJ colleague Chris Smith helps me break down some major financial deals. You can read that here. — Ethan Joyce


In today’s edition of Power Up:

  • Supponor acquired by TGI Sport
  • Infinite Reality acquires Landvault
  • TheGrint sponsors Bryan Brothers

Australian sports technology company TGI Sport has entered into a deal to acquire London-based virtual advertising company Supponor. Financial details were not disclosed, but a source familiar with the deal said TGI will fully acquire Supponor for a price of €100 million (or around $108 million). The deal, which is expected to help establish TGI as a leading virtual sports advertising company, is expected to close later this summer. TGI, which is jointly owned by Bruin Capital and Quadrant Private Equity, already held an 18% stake in Supponor and first became a minority shareholder in 2019.

SBJ has named Supponor one of the 10 most innovative sports technology companies for 2023. The UK virtual advertising company helped deliver the NHL’s digitally enhanced dashboards, an innovation that won the SBJ’s 2023 Sports Breakthrough of the Year award. The company has delivered virtual advertising work through its flagship product Air, with global titles including F1, La Liga and Serie A. There are no immediate plans for changes to Supponor’s existing leadership

Artificial intelligence company Infinite Reality (iR) has announced two major transactions: a $350 million minority investment that it says increases the company’s value to $5.1 billion, and the acquisition of digital twin developer Landvault for $450 million, SBJ’s Rob Schaefer reports.

Following the latter transaction, Landvault’s tools and existing personnel for building virtual worlds will be retained by iR, including Landvault founder/CEO Sam Huber as the new Global President of Enterprise and CEO of the MENA (Middle East and North Africa) region. Landvault’s operations in the Middle East – which include partnerships with the governments of the United Arab Emirates and Saudi Arabia – will also remain active, expanding Connecticut-based iR’s global footprint.

OpenSponsorship, a marketplace platform that connects brands with athletes, has brokered a deal between golf technology company TheGrint and content creators Bryan Brothers. Terms of the deal, which runs through 2024, were not disclosed to SBJ.

As part of the partnership, TheGrint branding will appear in videos on the Bryan Brothers’ YouTube channel, which has over 380,000 subscribers, and other social channels. TheGrint will be used as the official scorecard for the brothers, consisting of PGA Tour pros Wesley and George, and the competitions that make up their content.

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